Marketing Intern, University of Notre Dame (390)
We are seeking a Marketing Intern for the 2026-27 academic year at the Barnes & Noble College retail store in The Hammes Notre Dame Bookstore. This position provides an outstanding opportunity to gain hands-on marketing experience in a dynamic retail setting. The intern will develop key skills in marketing analytics, content creation, branding, and human-centered design.
Responsibilities include supporting a range of marketing initiatives aimed at promoting our bookstore and enriching the student experience.
How You'll Make An Impact
- Digital and Print Content Creation: Collaborate with the marketing team to plan, create, and execute engaging content for social media platforms (Facebook, Twitter, Instagram, etc.) while maintaining a consistent online presence.
- On-Campus Student Experience: Assist in the development and execution of marketing campaigns and on-campus student engagement initiatives, including digital marketing, social media, email marketing, and event promotion. Coordinate and support two student-driven engagement events each year to foster campus connections and elevate the student experience.
- Experiential Marketing Support: Support the promotion of in-house events (e.g., book signings, author visits, and student discount programs) through web, email, digital advertising, and regional marketing strategies.
- Proposal Development: With direction from the Marketing Manager, draft and develop a comprehensive proposal outlining an optimized marketing strategy and its potential impact on the bookstore’s brand and consumer engagement.
- Research & Analysis: Support the Marketing Manager by researching marketing trends, industry best practices, and customer engagement strategies to help inform marketing initiatives.
- Collaboration: Work closely with the marketing team to ensure the project aligns with the bookstore’s overall marketing objectives.
- Additional responsibilities as required.
- Current undergraduate student at the University of Notre Dame, pursuing a degree in marketing, business, communications, or a related field.
- Strong written and verbal communication skills, with the ability to create engaging content for different platforms.
- Proficient in social media management and knowledgeable about current digital marketing trends.
- Detail-oriented and highly organized, capable of managing multiple projects and deadlines.
- Self-motivated with a strong work ethic and the ability to work independently as well as part of a team.
- Familiarity with design software (Adobe Photoshop, Illustrator, Canva) is a plus.
- Prior marketing or retail experience is desirable, but not required.
Our Commitment to Diversity, Equity, & Inclusion At Barnes & Noble Education, we empower everyone. Our mission is to support students, faculty, and schools, serving as a catalyst to meet the evolving needs of the education system and a new generation of students. That starts with fostering an environment for our employees where diversity and individuality is celebrated.
Barnes & Noble Education is an Equal Employment Opportunity and Affirmative Action Employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, or gender expression), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Barnes & Noble Education provides reasonable accommodation to qualified individuals with disabilities throughout the application and employment process. If you need a reasonable accommodation to complete an application or participate in the interview process, please contact fieldhr@bncollege.com.
