Virtual Assistant - Social Media, PR and Branding

Role Overview

We are looking for an Online Business Manager- Personal Brand & PR Strategist to build and amplify the personal brand of a founder/executive. The ideal candidate has experience working with individuals who have built a strong personal brand and can combine strategic thinking with hands-on execution. Operate smarter and faster.

Key Details

  • Role: Online Business Manager- Personal Brand & PR Strategist
  • Location: Remote, US
  • Working Days: Mon to Friday - 9 am to 6 pm PST (Inclusive of 1 hour break)
  • Role Type - Full-time, Contract(1099)
  • Pay Range - $18 to $24 per hour

What Will You Do?

  • Develop and execute a comprehensive personal branding strategy aligned with the individual’s goals, expertise, and target audience.
  • Manage and strengthen the individual’s presence across LinkedIn, Instagram, X, YouTube, and other relevant platforms.
  • Create and execute social media and content strategies, including content calendars, content themes, storytelling, and audience growth initiatives.
  • Identify opportunities for PR, media features, interviews, podcasts, speaking engagements, and industry events.
  • Build and maintain relationships with journalists, publications, podcast hosts, event organizers, and other relevant media stakeholders.
  • Lead PR and media outreach, including pitching stories, preparing outreach campaigns, and coordinating opportunities.
  • Develop thought-leadership opportunities that position the individual as an industry expert and credible voice.
  • Support preparation for podcasts, interviews, panels, public speaking engagements, and media appearances.
  • Translate the individual’s ideas, experiences, and expertise into engaging content and compelling narratives.
  • Track content and brand performance, identify trends, and continuously optimize the strategy.
  • Stay updated on social media trends, creator ecosystems, media opportunities, and emerging platforms
  • Work closely with the individual to understand their voice and ensure all content and communication remains authentic and consistent.
  • Take ownership of execution—from ideation and planning to outreach, coordination, publishing, and performance tracking.

What We Are Looking For

We're looking for professionals who enjoy solving business problems through systems, processes, and technology.

Required:

  • 2+ years of experience in personal branding, PR, social media, content strategy, communications, or a related fi eld.
  • Ideally, experience working directly with a founder, entrepreneur, executive, creator, or individual with a large personal brand.
  • Proven experience in PR and media outreach.
  • Strong understanding of social media strategy, content creation, and audience growth.
  • Exposure to public speaking, podcasts, interviews, thought leadership, or industry events.
  • Strong storytelling and communication skills with the ability to develop compelling narratives.
  • Excellent relationship-building and networking skills.
  • Ability to combine high-level strategy with hands-on execution.
  • Strong research, project management, and organizational skills.
  • Comfortable working in a fast-paced environment and taking complete ownership of deliverables.
  • A strong understanding of what makes content engaging, shareable, and relevant to a target audience.

What You'll Gain

  • Work directly with global founders and leadership teams.
  • Exposure to cutting-edge AI and automation tools.
  • Opportunity to lead operational transformation projects.
  • Fully remote work environment.
  • Continuous learning and upskilling opportunities.
  • High ownership and impact-driven work culture.
  • Career progression into Operations Leadership, Chief of Staff , Business Systems Consultant, or Automation-focused roles.

Pay: $18.00 - $24.00 per hour

Expected hours: 40.0 per week

Benefits:

  • Referral program

Application Question(s):

  • What is your current last/drawn salary?

Experience:

  • Personal Brand & PR Strategist: 2 years (Required)

Location:

  • United States (Required)

Work Location: Remote

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